Out & About
Coca-Cola, plant, truck,Asheville, NC 1920. Asheville, NC
In 1925 Coca Cola made a lucky watch fob in the shape of a swastika with the slogan, “Drink Coca Cola In Bottles 5¢.”.
At that time, the Swastika was still a symbol of ‘Good Luck’ taken from the ‘Whirling Log’ used in the US by Native American Navajo, Papago, Apache, and Hopi tribes.
(Also the symbol used throughout history by the Celts, Indians and Greeks amongst other nationalities and religions).
The word swastika came from the Sanskrit word svastika, meaning any lucky or auspicious object, and in particular a mark made on persons and things to denote auspiciousness, or any piece of luck or well-being.
It is composed of su- meaning “good, well” and asti “being”. Suasti thus means “well-being.” The suffix -ka either forms a diminutive or intensifies the verbal meaning, and suastika might thus be translated literally as “that which is associated with well-being,”.
Coca-Cola promotional advertising containing swastikas.