From the archives. #thowbackthursday #tbt #woolrich1830 #woolrich (at Woolrich Woolen Mill)
Hawaii’s Duke Kahanamoku is singularly credited with popularizing surfing world-wide during the 1920s. Springboarding off his 1912 and 1920 Olympic swimming fame, this record-breaking champion brought his 10’ redwood plank with him in his many travels and drew crowds to his performances.
Paul Van Doren was responsible for one of the 1st great athlete sponsorship deals at least 10 years before Nike was even thought of and another on top
12 on top of that when they gave a young rookie fresh out of North Carolina his own name branded shoe.
Paul Van Doren was a systems guy & before too long offered nation-wide mail order customs & instore binders of canvas samples for every colour of the rainbow. as it were, if it wasn’t for this freedom of choice, the kids in the 70’s without the option for a blue/red/blue #95 era, or a blue/gold/blue #98 slip-on, the evolutionary foundation of the dogtown revolution may have been a bit more uncertain.
Short documentary showcasing Icon 4x4’s new Bronco project
Directed by William Bradford