Behind the Great Pacific Iron Works store near Ventura Point is the small tin shed where Yvon Chouinard set up his blacksmith shop in 1966. The shed once housed Bob Cooper’s Australian Surf Shop and Morey-Pope’s shaping room. The location was ideal for everyone’s passion: surf and building the finest mountaineering gear in the winter, climb and sell the gear in the summer. Chouinard Equipment Company went on to redesign and improve virtually every tool used in mountaineering, from carabiners to crampons. In 1973, the company branched out to make outdoor clothing under the Patagonia label.