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(animated stereo) Iron Bear, Chief of Rees, 1866 by Thiophene_Guy on Flickr.
(via scrapzion)
Posted on November 16, 2012 via I am a dreamer with 61 notes
Source: valscrapbook
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1970’s Patagonia Softwear Big Tag
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Iron Wear
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Famed Sierra climber Doug Robinson wrote an essay for the 1972 Chouinard catalog called “The Whole Natural Art of Protection,” which revolutionized climbing with a call to switch from rock-scarring pitons to removable, less environmentally harmful chocks. Sales of pitons, then the mainstay of the business, plummeted. But Chouinard and Frost were ready. The catalog included a full line of innovative chocks called Hexentrics (for their asymmetrical shape) and Stoppers.
Photo: Patagonia Historical Archives
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In 1972 Chouinard Equipment incorporated as The Great Pacific Iron Works Co. and expanded into this building to the left of the Tin Shed. Employees here are gathered in front of the new retail store and executive offices. From left to right: Tom Frost, Tony Jesson, Roger McDivitt, Jeff Chouinard (kneeling and partially hidden), Yvon, Clova Campbell, Tom Dixon, Dorene Frost (holding daughter Marna), Terry Foley and Choong Ok Sun Woo.
Photo: Patagonia Historical Archives
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1972 group shot, taken on a birthday. From left to right: Hall Stratton, Julio Varela, Sheryl Stratton-Rodock, Clova Campbell, Bill Stratton, Malinda Chouinard, Tom Frost, Yvon, Jeff Chouinard, Marna and Dorene Frost, Gary Kennedy and Hong Kyu Kwak. Note Yvon and Tom Frost wearing rugby shirts brought back from a Scottish climbing trip. The Great Pacific Iron Works Rugby Shirt became a hit in outdoor shops and, after 1975, a signature product under the new Patagonia label.
Photo: Patagonia Historical Archives
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‘After All How Else Can We Test Our Products?’
A picture a few frames after this photograph of Tom Frost using Yvon Chouinard’s Pitons to climb up the North Face of Quarter Dome was used on the cover of an early The North Face catalog.
Image taken by Yvon Chouinard on the Ascent of El Capitan, with Tom Frost, Royal Robins & Chuck Pratt.
FFF
Advertising photograph via http://www.archivalclothing.com/
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Workwear Buttons
Found
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Russian iron worker, Stalingrad, 1930
(via scrapzion)
Posted on July 13, 2012 via I am a dreamer with 34 notes
Source: valscrapbook
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Pitons & Carabiners
It is the pervading law of all things organic and inorganic,
Of all things physical and metaphysical,
Of all things human and all things super-human,
Of all true manifestations of the head,
Of the heart, of the soul,
That the life is recognizable in its expression,
That form ever follows function. This is the law.
From London England, relocated to Portland Oregon.
Americana.
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