Form Follows Function

The Responsible Company : Lessons From Patagonia’s First 40 Years

(Skip the intro and go to 4:17)

Now Go read the book!

http://formfollowsfunctionjournal.tumblr.com/post/26689955241/reading-wearing#notes

Theodore Roosevelt

(via l-e-v)

No longer can we assume the earth’s resources are limitless; that there are ranges of unclimbed peaks extending endlessly beyond the horizon. Mountains are finite, and despite their massive appearance, they are fragile…

We believe the only way to ensure the climbing experience for ourselves and future generations is to preserve (1) the vertical wilderness, and (2) the adventure inherent in the experience. Really, the only insurance to guarantee this adventure and the safest insurance to maintain it is exercise of moral restraint and individual responsibility.

Thus, it is the style of the climb, not attainment of the summit, which is the measure of personal success. Traditionally stated, each of us must consider whether the end is more important than the means. Given the vital importance of style we suggest that the keynote is simplicity. The fewer gadgets between the climber and the climb, the greater is the chance to attain the desired communication with oneself—and nature.

There is a word for it, and the word is clean. Climbing with only nuts and runners for protection is clean climbing. Clean because the rock is left unaltered by the passing climber. Clean because nothing is hammered into the rock and then hammered back out, leaving the rock scarred and next climber’s experience less natural. Clean is climbing the rock without changing it; a step closer to organic climbing for the natural man.

Doug Robinson

Chouinard Equipment Catalog 1972.

Yvon Chouinard and the story of his life and that of his business, ‘Let My People Go Surfing’ the story of a reluctant business man. The best book I’ve read all year